AI-first digital marketing built the way real campaigns actually run. 16 modules, live ad spend funded by StackUp, and a capstone portfolio that gets freshers hired.
Block 1 · M1 — Marketing Fundamentals, Funnels & AI Mindset: digital marketing in 2026, traditional vs digital vs AI-first, TOFU/MOFU/BOFU mapped to AIDA, owned/earned/paid media, customer journey mapping, ROI thinking, and India/Kerala career paths & salary realities
Block 1 · M2 — AI Tools for Marketers: ChatGPT/Claude/Gemini compared, prompt engineering (Role+Task+Context+Format+Examples), brand-voice training, Custom GPTs & Claude Projects, Midjourney & Adobe Firefly, Runway/Kling/HeyGen video, ElevenLabs voiceovers, Perplexity research, AI ethics, and a reusable prompt library
Block 2 · M3 — Audience Research, Personas & Brand Positioning: voice-of-customer mining (reviews, Reddit, Quora, tickets), data-driven personas, pain-point & empathy mapping, competitor teardowns, positioning frameworks, brand voice guides AI can use, and creative briefs
Block 2 · M4 — Content Strategy + How Ad Copy Persuades: content pillars, 30-day calendars, channel mix, campaign planning, Eugene Schwartz's 5 stages of awareness, Cialdini's persuasion principles, hook-promise-proof-CTA, and AIDA/PAS/BAB copy frameworks
Block 3 · M5 — Copywriting, Scripts & Ad Copy Execution: headlines & hooks, body copy & CTAs, microcopy, email subject lines, Reel/Shorts/YouTube scripts, Google/Meta/LinkedIn ad copy per platform, and humanizing AI copy to remove generic tells
Block 3 · M6 — Design Basics: hierarchy/contrast/alignment/white space, color & typography, Canva Pro mastery, Instagram carousels, stories & Reels templates, Midjourney & Firefly image generation, AI-to-Canva workflows, and platform-correct ad creatives
Block 3 · M7 — Video Editing: vertical 9:16 best practices, CapCut & VN deep-dive (trims, captions, keyframes), trending audio, 3-second hooks, B-roll, HeyGen avatars, Runway & Kling clips, ElevenLabs voiceovers, and Meta-ready video ads
Block 4 · M8 — Analytics & Tracking Setup: GA4 events & key events, Google Tag Manager, Google Ads conversion tracking, Meta Pixel + Conversions API (CAPI) for the iOS era, Search Console, UTM tagging, and common tracking mistakes
Block 4 · M9 — Google Ads + Live Campaign: auctions, Quality Score & Ad Rank, account structure, campaign types, keyword match types & negatives, bidding strategies, Responsive Search Ads & assets, audiences, Performance Max, metrics, and a live ₹2,000-3,000 class-funded campaign
Block 4 · M10 — Meta Ads + Live Campaign: Business Manager setup, campaign/ad set/ad structure, objectives, custom & lookalike audiences, Advantage+, lead-gen for Kerala verticals, creative testing & scaling, CAPI, and a live ₹2,000-3,000 student-operated campaign
Block 4 · M11 — LinkedIn Marketing & Ads: personal brand vs company page, the LinkedIn algorithm, content formats & cadence, Sponsored Content & Lead Gen Forms, B2B targeting, pricing realities, and a Google vs Meta vs LinkedIn decision matrix
Block 5 · M12 — Organic Social + Insights Dashboard Analysis: the 60/30/10 content mix, Instagram/LinkedIn/YouTube playbooks, Reels algorithm, reading Instagram Insights & retention graphs, hook iteration from drop-off data, scheduling with Buffer/Later, and reputation management
Block 5 · M13 — SEO Fundamentals: how search works in 2026 & AI Overviews, search intent, keyword research & clusters, on-page & technical SEO, internal linking, schema markup, E-E-A-T, local SEO & Google Business Profile, plus a full SEO audit and 30-day plan
Block 5 · M14 — AEO / GEO (Answer Engine Optimization): how LLMs choose citations (Princeton GEO findings), answer-first structured content, platform optimization for ChatGPT/Perplexity/Claude/Gemini, robots.txt for AI crawlers, and AEO measurement
Block 6 · M15 — Email + WhatsApp + Lifecycle Automation: list building & deliverability (SPF/DKIM/DMARC), welcome & abandoned-cart sequences, A/B testing, WhatsApp Business API with AiSensy/WATI, DPDP Act essentials, CRM (HubSpot/Zoho), and cross-tool form → email + WhatsApp + CRM automation
Block 7 · M16 — Capstone, Portfolio & Job Readiness: end-to-end client engagement on a real Kerala brief, 90-day strategy, full production & distribution plan, lifecycle setup, case study + portfolio site + optimized LinkedIn + ATS resume, and mock interviews with salary negotiation
How you'll study
Learn AI-first: ChatGPT, Claude, Gemini, Midjourney, Runway and more are woven into every module, not bolted on at the end
Follow the real campaign workflow: understand the business → research → strategy → production → paid → organic → retention → capstone
Build a portfolio over a certificate — every module ships a portfolio-grade deliverable (case studies, live ad metrics, audits, automations)
Operate real dashboards with real budgets in the live Google and Meta ad labs (M9 and M10)
Anchor everything to the Kerala & Indian market — WhatsApp, Razorpay-aware lifecycle, local SEO, and real industry capstone briefs
Pitfalls to avoid
Treating AI as a single chapter near the end instead of part of how each function works
Shipping generic AI slop — skipping the humanization and brand-voice step
Running ads before measurement is set up (GA4, Pixel, CAPI, UTMs)
Chasing vanity metrics over ROI, leads, and real campaign performance
Career paths
Digital Marketing Executive / TraineePerformance Marketer / PPC JuniorSocial Media Executive / SMM CoordinatorContent Marketer / Content StrategistSEO Executive / Junior SEO AnalystEmail & Marketing Automation ExecutiveAI Marketing SpecialistMarketing Analyst / Reporting AssociateFreelance Digital Marketer